1.What is social media?
2. Understanding the social media marketing concepts
3. How social media marketing is different
4. What is the single most important concept about social media marketing?
5.How to create Your Brand Story
6. Define Your Goals
7. Develop Audience Personas
8. Create a Journey Map for social media
9. Identify Key Channels
10. Develop a Content Strategy
11. Draft a Content Calendar
13. Plan Your Resources
14.Simply Measure
15. Creating a perfect content marketing plan: O Align
- Publishing content
- Branding
- Direction
- Support
16.Types of content on social media
17.Learning about Facebook Algorithm - EdgeRank
- What is Edgerank
- Calculation for edge rank
- How to use EdgeRank to your benefit
18. Learning about optimization
- How to Pay to Play
- How to Share thumb stopping content
- How to Use video & native content
- How to Encourage engagement using unique ways
- How to Post on trending topics
19. Facebook Business Manager
- How to properly use and manage Facebook business manager
20. Strategy creation
- How to generate Ideas
- How to create a Flow
- Which Channels to use
- How to do Budgeting
- How to do Profiling – Interests
- How to create a backup Plan
- Approval
21. Facebook marketing (Both Organic and Paid ads)
- Understanding Facebook Marketing
- Practical Exercise
- Creating a page
- Adding contacts
- Posting on the wall
22. Increasing likes the legitimate way
23. How to do marketing on a Facebook page O Fans engagement
24. Tools and applications for increasing engagement on your FB page
25. Understanding the key metrics on your Facebook page
26. Understanding blind posts
27. Best practices for posting
- Practical Exercise
- Creating a Facebook advertisement
- Understanding Power editor
- Difference between boosting a post and running a PPE advertisement
- Adding a Credit card for billing and understanding billing
28. Best practices for posting
- Practical Exercise
- Learning every objective of
- Facebook advertisement
- Setting budget
- Targeting audience
- Using audience insight
29. How to properly use re-targeting
- Learning custom audiences
- How to create sequences
- How to properly use retargeting for your business
- How to work with Facebook Pixels
- How to use Facebook pixels to maximize sales and conversions
- How to make Facebook Pixels strong so they work in your favour
- Running paid advertisements on other major social media networks
- Both paid advertising and organic marketing
- Both paid advertising and organic marketing
