Search Engine Optimization
Course in Pakistan

Duration: 24 Hours | Course Fee 25,000 PKR

1. Research (Relevancy, Searches, Competition)

2. Long Tail Keywords Vs Short Tail Keywords

3. Keyword What is SEO?

4. How Search Engines Work?

5. Understanding SERPs

6. Technical SEO, Onpage SEO & Offpage SEO (Relevance + SEO-friendliness & Popularity
7. White hat SEO Vs Black Hat SEO Vs Grey Hat SEO
8. Introduction to Keywords
9. Keywords Clustering or Grouping of closely related keywords for every webpage
10. Keyword Cannibalization
11. Analyzing Competitor websites for Keywords (Spyfu)

12. On-Page SEO Optimization

  • Keywords Placement
  • Anatomy of a SEO friendly webpage
  • Descriptive URLs
  • Title (keyword + USP | Brand name)
  • Meta Description
  • Meta Keywords
  • Heading tags, h1,….h6
  • Contextual Internal Linking
  • Image Alt Tags

13.Technical SEO

  • Meta Robots (admin pages/ backend pages, private pages, duplicate pages, search pages, dynamic URLs)
  • Canonical Tags
  • Pagination Tags (WP-Paginate Plugin)
  • Canonicalization Factor
  • Redirects (301, 302, 404)
  • Robots.txt
  • Sitemap.xml
  • SEO related HTML Tags
  • Clean Indexation

14. WordPress SEO

  • Yoast SEO Plugin / AllinOneSEO Plugin
  • Optimize webpages
  • 301 redirects (plugins)
  • WP-Paginate (plugin)
  • Redirection (Plugin)
  • Social Media Markup (Facebook Open Graphs & Twitter Cards)
  • Google XML Sitemap Generator (Plugin)
  • Robots.txt (WP Robots txt)
  • Insert Header & Footer (Plugin)
  • WP Smush (Plugin)

15. WordPress SEO Continue.

  • Woocommerce Google Analytics Integration (Plugin)
  • External Links (Plugin)
  • Easy Https Redirection

16. Off Page SEO

  • What are Backlinks?
  • Quantity, Quality & Relevance
  • Backlinks Profile: Relevance, Diversity and Velocity
  • Types of Backlinks
  • Dofollow VS Nofollow (rel=“nofollow”)
  • VS Mentions
  • How to Get Value from Nofollow Backlinks
  • Link Building Do’s & Don’ts
  • Natural Link Building (approx. 80% dofollow, rest nofollow & mentions)
  • Anchor Text Distribution
  • Pages Link Distribution
  • DA, PA, Link Juice (value)
  • Link Building Velocity
  • Freshness Factor
  • Anchor Text Distribution

17. Types of Backlinks

  • Search Engine Submissions
  • Top Local Business Listings
  • Top Directory Submissions
  • Top Article Directories
  • Niche Relevant Blog Comments
  • Niche Relevant Forum Posts
  • Top Microblogging sites
  • Top Q & A Websites
  • Top Infographics & Slideshare websites
  • Content Marketing (Guest Blogging, Content Syndication, Content rewriting)
  • .edu, .gov Backlinks
  • Social Profiles (Profile Link Building)
  • Top Video sharing websites
  • Social Media (Social Signals)
  • Web 2.0 (WordPress, Tumblr, Blogger) (30/70 ratio)
  • Blogging
  • One-tier Backlinks Vs Two-tier Backlinks
  • Types of Backlinks to AVOID
  • Private Blog Networks
  • Competitors Analysis

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